Former marketing director for Cosmoprof North America (CPNA), Daniela Ciocan, has founded a new beauty event for beauty and wellness brands and consumers called Unfiltered Experience.
Described as "an event dedicated to brands focused on beauty & wellness with a direct-to-consumer focus," the Unfiltered Experience event will be held July 27, 2019, in Las Vegas, scheduled the eve of Cosmoprof North America, which runs July 28-30 at the Mandalay Bay Resort & Casino in Las Vegas.
Unfiltered Experience gives beauty and wellness brands the opportunity to meet face to face with content creators and social media personalities, while also giving consumers firsthand experience with products and brand ambassadors. Demo and sampling areas will be featured; cash and carry is encouraged. There will be main stage panels featuring social media personalities and inspiring founders. Private parties with leading social media influencers will be held at night for selected sponsors.
Plans are underway for Unfiltered Experience to travel around the country as a one-day pop-up event after the launch on July 27.